{"id":177,"date":"2014-07-08T12:08:16","date_gmt":"2014-07-08T12:08:16","guid":{"rendered":"https:\/\/www.alesa.ro\/articole\/?p=177"},"modified":"2017-05-18T06:42:45","modified_gmt":"2017-05-18T06:42:45","slug":"originea-logo-urilor-unor-brand-uri-celebre","status":"publish","type":"post","link":"https:\/\/www.alesa.ro\/articole\/201407\/originea-logo-urilor-unor-brand-uri-celebre\/","title":{"rendered":"Originea logo-urilor unor brand-uri celebre"},"content":{"rendered":"<p style=\"text-align: justify;\">V-ati pus vreodata intrebarea cum au luat nastere logo-urile care astazi reprezinta\u00a0unele dintre cele mai cunoscute brand-uri de lux din intreaga\u00a0lume, precum Hermes, Versace, Chanel ori Louis Vuitton? Ei\u00a0bine, uite ce am gasit :<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000; font-weight: bold;\">Versace<\/span><\/h2>\n<div>\n<p style=\"text-align: justify;\">Istoria spune ca Medusa, cea care avea serpi veninosi in loc de par, a fost decapitata de Perseu, iar mai apoi capul acesteia i-a fost inmanat Zeitei Atena pentru a-l aseza pe scutul ei. Gianni Versace a ales capul Medusei drept logo tocmai pentru atractia fatala, puterea pura, ideea de dragoste intunecata si fascinatia pe care le emana.<\/p>\n<p><!--more--><\/p>\n<h2 style=\"text-align: justify;\">Louis Vuitton<\/h2>\n<p style=\"text-align: justify;\">Prima oara prezentat de Georges, fiul lui Louis Vuitton, in anul 1896, celebrul logo avea rolul principal de a impiedica falsificarea celebrelor genti ale brand-ului. Este inspirat de un motiv floral tipic japonez, iar patratelele in nuante de bej si maro reprezinta tabla de sah.<\/p>\n<h2 style=\"text-align: justify;\">Gucci<\/h2>\n<p style=\"text-align: justify;\">Reprezinta initialele fondatorului bramd-ului, Guccio Gucci, iar ideea ii apartine fiului acestuia, Aldo.<\/p>\n<h2 style=\"text-align: justify;\">Burberry<\/h2>\n<p style=\"text-align: justify;\">In anul 1901, mai marii Burberry au inventat logo-ul ce contine cavalerul ecvestru si latinescul \u201cProrsum\u201d, ce inseamna \u201cinainte\u201d, acela fiind si momentul in care acesta a fost inregistrat ca si marca.<\/p>\n<h2 style=\"text-align: justify;\">Chanel<\/h2>\n<p style=\"text-align: justify;\">Insasi Coco Chanel a fost cea care, in anul 1925, a desenat celebrul logo al barnd-ului Chanel. Aceasta isi petrecuse jumatate din copilarie intr-un oreflinat, aceea fiind de altfel si perioada care a incurajat-o sa conceapa acest logo. Se spune despre curbele suprapuse ca ar reprezenta de fapt vitraliile din capela care gazduia orfelinatul in care faimoasa creatoare de moda a crescut. Altii sunt de parere ca aceasta a vazut un desen asemanator la un castel din Nisa pe care un prieten al ei il cumparase. Exista insa si o alta istorioara, confrom careia, cei doi C \u201eimbratisati\u201d ar reprezenta o combinatie intre initiala numelui ei si cea a barbatului pe care l-a iubit cu tot sufletul, Capel.Oricum, cea mai plauzibila este ca logo-ul a fost creat dupa initialele celebrei Coco Chanel, fondatoarea casei de moda franceze.<\/p>\n<h2 style=\"text-align: justify;\">Prada<\/h2>\n<p style=\"text-align: justify;\">Faptul ca brand-ul Prada a fost denumit, in anul 1919, furnizorul oficial al Casei Regale italiene, a inspirat design-ul logo-ului.<\/p>\n<h2 style=\"text-align: justify;\">Hermes<\/h2>\n<p style=\"text-align: justify;\">Ceea ce a pornit ca un mic atelier din Paris ce realiza hamuri de lux pentru trasurile nobilior, este astazi una dintre cele mai cunoscute case de moda din lume. Deaceea logo-ul brand-ului este reprezentat de o trasura trasa de cal.<\/p>\n<h2 style=\"text-align: justify;\">Yves Saint Laurent<\/h2>\n<p style=\"text-align: justify;\">In anul 1961 Adolphe Jean-Marie Mouron, pictor si designer, a venit cu ideea de a mixa cele trei litere pentru a obtine logo-ul brand-ului Yves Saint Laurent.<\/p>\n<div id='gallery-1' class='gallery galleryid-177 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/Versace.jpg' rel=\"lightbox[177]\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/Versace-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Versace\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/lv.gif' rel=\"lightbox[177]\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/lv-150x150.gif\" class=\"attachment-thumbnail size-thumbnail\" alt=\"louis vuitton\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/Gucci.jpg' rel=\"lightbox[177]\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/Gucci-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Gucci\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/Burberry.jpg' rel=\"lightbox[177]\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/Burberry-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/Chanel.jpg' rel=\"lightbox[177]\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/Chanel-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Chanel\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/Prada.jpg' rel=\"lightbox[177]\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/Prada-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Prada\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/Hermes.jpg' rel=\"lightbox[177]\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/Hermes-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Hermes\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/Yves-Saint-Laurent.jpg' rel=\"lightbox[177]\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/Yves-Saint-Laurent-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Yves Saint Laurent\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/logo-mix.jpg' rel=\"lightbox[177]\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/logo-mix-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Logo mix\" loading=\"lazy\" srcset=\"https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/logo-mix-150x150.jpg 150w, https:\/\/www.alesa.ro\/articole\/wp-content\/uploads\/2014\/07\/logo-mix.jpg 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>V-ati pus vreodata intrebarea cum au luat nastere logo-urile care astazi reprezinta\u00a0unele dintre cele mai cunoscute brand-uri de lux din intreaga\u00a0lume, precum Hermes, Versace, Chanel&#8230;<\/p>\n<p><a class='more-link' href='https:\/\/www.alesa.ro\/articole\/201407\/originea-logo-urilor-unor-brand-uri-celebre\/'>Citeste mai mult <span class='screen-reader-text'>Originea logo-urilor unor brand-uri celebre<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/www.alesa.ro\/articole\/wp-json\/wp\/v2\/posts\/177"}],"collection":[{"href":"https:\/\/www.alesa.ro\/articole\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alesa.ro\/articole\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alesa.ro\/articole\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alesa.ro\/articole\/wp-json\/wp\/v2\/comments?post=177"}],"version-history":[{"count":24,"href":"https:\/\/www.alesa.ro\/articole\/wp-json\/wp\/v2\/posts\/177\/revisions"}],"predecessor-version":[{"id":685,"href":"https:\/\/www.alesa.ro\/articole\/wp-json\/wp\/v2\/posts\/177\/revisions\/685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alesa.ro\/articole\/wp-json\/wp\/v2\/media\/186"}],"wp:attachment":[{"href":"https:\/\/www.alesa.ro\/articole\/wp-json\/wp\/v2\/media?parent=177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alesa.ro\/articole\/wp-json\/wp\/v2\/categories?post=177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alesa.ro\/articole\/wp-json\/wp\/v2\/tags?post=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}